If you’ve ever posted on social media and felt like you were talking into the void, this episode is for you.

So many therapists tell me they feel discouraged when their posts don’t get likes or comments, or when they see others getting much more engagement. It can make you question whether it’s worth continuing at all.

In this episode, I’m not suggesting you stop using social media. Instead, I’m sharing a different way to think about it.

Because what if your posts are working - but just not in the way you expect?

I talk about:

• Why low engagement doesn’t mean your content isn’t helping
• The “silent followers” who may be reading without interacting
• How clients can find you through search, not just likes
• Why niching can reduce likes but increase relevance
• How to stay consistent when it feels like nothing is happening
• A simple shift that helped me move from comparison back to purpose

Looking for simple content ideas this month?

Key dates to consider:

• Maternal Mental Health Awareness Week (4th–10th May)
• Mental Health Awareness Week (11th–17th May) – this year’s theme is Action
• Black Inclusion Week and Trans+ History Week
• Dementia Awareness Week and World MS Day

For lighter, engaging posts:

• World Laughter Day (3rd May)
• International Tea Day (21st May)
• International Hug a Cat Day (30th May)

You don’t need to cover everything. Choose what fits your work and your clients, and use these as simple ways to stay visible and connect.

In this episode, I mention a previous episode with Becky Willoughby of Willow Therapy Tring. It's episode 75: Grow Your Therapy Practice by Nurturing Connection

For more information about Therapy Growth Group, please click HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords: social media engagement, private practice marketing, therapist social media tips, social media algorithms, online presence for therapists, social media consistency, overcoming social media comparison, connecting with clients online, content creation for therapists, measuring social media success, mental health content ideas, social media for therapists

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Do you really need a website to start attracting therapy clients?

In this episode of Good Enough Counsellors, I’m joined by Vicky Jackson, website designer and founder of TukTuk Creative. Vicky shares a refreshing perspective that many therapists will find reassuring: you don’t necessarily need a website straight away.

We explore what actually helps potential clients find and choose you, from the power of networking and word of mouth referrals to the importance of building trust through your authentic voice. Vicky also brings her personal experience of searching for a therapist, offering valuable insight into how clients make their decisions.

If you’ve been feeling pressured to have everything in place before putting yourself out there, this conversation is a gentle reminder that getting found is often about simple foundations rather than perfection.

Takeaways:

• You don’t have to do everything at once. Simple steps like networking and referrals can be powerful starting points.
• A website is most effective when strong foundations are already in place, such as clarity about who you'd most like to work with.
• Authenticity builds trust. Clients are more likely to reach out when they feel they have a sense of who you are.
• Word of mouth remains one of the most effective ways to attract new clients.
• Progress over perfection is often the key to building a sustainable private practice.

Connect with Vicky on her website HERE or via LinkedIn HERE

You can find details of Therapy Growth Group HERE

Have you ever found yourself comparing what you do to someone else… and felt your confidence dip?

In this episode, I share a recent moment where I came across an offer that looked similar to mine but at a much lower price - and how it knocked my confidence more than I expected.

More importantly, I talk about what helped me move through that comparison and come back to a more grounded, fair way of looking at myself and my work.

If you’ve ever questioned your fees, your value, or whether you’re “good enough” compared to other therapists, this episode will really resonate.

• How comparison knocks your confidence
• Why we often compare things that aren’t actually the same
• The difference between low-cost offers and higher-support spaces
• Why private practice isn’t a zero-sum game
• How comparison shows up in pricing, niching, and visibility
• Why talking about your work isn’t “selling”
• How to be fairer and kinder to yourself

Therapy Growth Group

If you’re looking for support to grow your private practice, Therapy Growth Group offers:

• Regular live calls and Ask Me Anything sessions
• Support with profiles, blogs, and social media
• A small, committed community of therapists
• Ongoing guidance tailored to your situation

You can read more about it HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords: overcoming comparison, private practice success, pricing therapy services, therapist marketing strategies, confidence in counselling, undervaluing yourself, support for therapists, growing a therapy business, therapy growth group, managing self-doubt, finding your niche as a therapist, unique selling points for counsellors, building client relationships, therapist visibility