Four days after launch. Five star rating. #1 in Business Franchises eBooks. #3 in Career Advancement and Professional Development eBooks on Amazon — sitting alongside Deep Work and Love and Work in a category that has nothing to do with franchising on the surface and everything to do with it underneath.

In this episode George Knauf talks about what the first days of launch revealed about who this book was actually written for. The corporate professionals finding it through career searches who have never considered franchise ownership before. The reviewers saying the argument is true — not clever, not interesting, true — because they are living it. And what the Career Advancement ranking tells us about the real argument at the center of The Last Employee: The Rise of Ownership.

This was never a franchise industry book. It is a book about what happens when the employment contract breaks down — and what the person on the other side of that breakdown does next. Franchising is the vehicle. Ownership is the destination. The first week proved the argument has legs well outside the room it was written in.

The Last Employee: The Rise of Ownership — available now on Amazon. 5.0 stars · #1 Business Franchises eBooks · #3 Career Advancement eBooks. George Knauf is a Franchise Investment Strategist, creator of Knauf's Hierarchy of Franchising™, founder of Orca Franchising — The Franchise Portfolio Enterprise, and the only franchise consultant in history invited to keynote a major IFA event.