Steve Jones was one of the most successful high school football coaches in America, leading Kimberly High School to 70 consecutive wins, five state championships, and a remarkable 129-9 record. But as you'll hear in this conversation, sustained success isn't about X's and O's—it's about building a championship culture through intentional leadership.

- Link to The Twin Thieves - https://amzn.to/4f4kymA

In this episode of the Feed the Cats Podcast, Steve shares the leadership principles that helped transform athletes into leaders and teams into champions. Whether you're a coach, teacher, business leader, entrepreneur, or parent, these lessons will help you build stronger relationships, create buy-in, and develop a culture where people thrive.

In this episode:
- The leadership secrets behind 70 straight wins
- How to build a championship culture
- Creating trust and accountability within a team
- Developing leaders at every level
- Coaching beyond wins and losses
- Leadership lessons that apply to sports, business, and life

🎙️ About Steve Jones

Steve Jones is a leadership coach, keynote speaker, consultant, and best-selling author. As head football coach at Kimberly High School (WI), he led his program to a 129-9 record, 70 consecutive victories, and five state championships. Today, he works with Fortune 500 companies, professional sports organizations, and leaders around the world to help build connected, resilient, high-performing cultures.

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How do you develop athletic kids in today’s youth sports environment? In this episode, Jeremy Frisch joins the podcast to discuss youth speed training, movement skill development, multi-sport athletes, and long-term athletic development.

Find more from Jeremy here:
- https://www.instagram.com/jeremy_frisch17
- https://x.com/JeremyFrisch

Jeremy specializes in youth athletic development, strength & conditioning, and the Speed Demons program, helping young athletes build athleticism through movement, play, skill development, and smart training practices.

We discuss why movement skills and physical literacy should come before early specialization, how multi-sport athletes often develop broader athletic abilities, and why gamification of practice and training can be one of the most effective ways to improve learning, speed, coordination, and athletic performance.

In this episode, we cover:
- How to develop athletic kids
- Youth speed training principles
- Movement skills and physical literacy
- Multi-sport athletes and athletic development
- The problem with early sports specialization
- Gamification in practice and sports training
- Strength and conditioning for young athletes
- Building speed, coordination, and athleticism
- Coaching youth athletes for long-term development

Whether you’re a coach, parent, trainer, PE teacher, or sports performance professional, this conversation offers practical insights into developing faster, more skilled, and more athletic young athletes.

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What if speed isn’t genetic… and can actually be taught?

In this episode, we sit down with Dillon Martinez, author of Breaking The Speed Barrier, to discuss the science and coaching methods behind real speed development.

- Link to Dillon's book: https://amzn.to/3P4OPc8

We dive into why most coaches struggle to teach speed effectively, the biggest mistakes in traditional conditioning programs, and how elite coaches develop faster athletes through proper sprint mechanics, teaching progressions, and evidence-based training.

Topics include:
- The “7 UPs” of sprint mechanics
- The Three T’s of speed training
- Maximum velocity development
- Teaching acceleration and change of direction
- Multi-sport athlete programming
- Recovery and injury prevention
- Why speed is a skill — not just genetics

Dr. Martinez also shares insights from the largest research study ever conducted on speed coaching pedagogy and explains what separates great speed coaches from average ones.

If you’re a coach, athlete, parent, or sports performance enthusiast, this episode will completely change how you think about speed training.