James Dooley and Charles Floate discuss SEO predictions for 2027 and how AI search may reshape the entire SEO industry. Charles explains why Google moving towards AI as the default search experience could change rankings, visibility, content strategy and off-page authority. The conversation covers AI mode, AI overviews, entity consensus, third-party corroboration, Reddit, social media, video content, podcasts and holistic marketing. They explain why the old one-domain SEO model may lose impact because AI systems pull information from multiple sources to build answers. Charles also discusses the importance of positive brand sentiment, off-page topical maps, semantic content networks and being visible across trusted platforms. This video is useful for SEOs, digital marketers and business owners preparing for AI-driven search in 2027.

James Dooley is joined by Charles Floate to discuss online reputation management strategies that are working in 2026. The conversation covers parasite SEO, ORM tactics, suppressing negative search results, Google News freshness, image suppression strategies and how high-authority websites can be used to bury negative sentiment content.

Charles Floate explains how parasite SEO and topical authority websites can help brands dominate search results, suppress damaging articles and improve online reputation. The discussion also covers Google Images optimisation, mugshot suppression strategies, freshness signals in Google News, consensus building and how brands can use positive sentiment articles across authoritative media sources to control their online presence.