You say it all the time. Well, you know what they say... They say you're supposed to. They say you shouldn't. They say people like you don't do things like that.

But here's the question nobody ever asks: Who is they?

They doesn't have a name. They doesn't have credentials. They has never met you, doesn't know your circumstances, and has no authority over your life whatsoever. And yet you've been living by their rules.

In this episode we break down exactly what they actually is. It is a composite of every voice, expectation, and unspoken rule you've absorbed over a lifetime. Your parents. Your culture. Social media. A teacher who said something offhand twenty years ago that you were never supposed to carry this far.

And then we get to the part that's harder to hear.

They is you. At some point you stopped needing the external voice because you built your own. You became the enforcer of your own limitations. And that internal they, the one that sounds like wisdom but is actually fear... is the most expensive employee you've never fired.

This episode connects to the Clarity and Ownership pillars of FOPICA, and includes a five step practical process for identifying your specific they belief, tracing it back to its source, and doing something about it today.

The FOPICA Principle is available now on Amazon in paperback and Kindle.
How Long Do I Wait to Honk? is also available on Amazon.