Episodes

  • Law Firm Marketing in the AI Era, with Conrad Saam

    Law Firm Marketing in the AI Era, with Conrad Saam
    Apr 24 2026
    The digital marketing landscape for law firms has never been more complex — or more full of opportunity. Conrad Saam, owner and founder of Mockingbird Marketing, joins hosts Ben Gideon and Jeff Wright to break down what's actually working in 2026. Conrad draws on nearly two decades of legal marketing expertise to map out how firms across practice areas should think about omnichannel strategy, the real role of AI in client acquisition, and how to use AI tools inside the firm — especially for intake management. Tune in for his message about how much time you need to spend on branding. Spoiler: Three months isn’t enough.Learn More and Connect☑️ Conrad Saam | LinkedIn☑️ Mockingbird Marketing on LinkedIn | Instagram | Facebook | X | YouTube☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
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    52 mins
  • The AI Toolbox for Lawyers, with Zach Blattner and Berkeley Almand-Hunter

    The AI Toolbox for Lawyers, with Zach Blattner and Berkeley Almand-Hunter
    Apr 10 2026
    Lawyers drive law firms. The open secret? AI drives the office – so everybody at the office needs to know something about it. In this episode, hosts Ben Gideon and Jeff Wright invite Berkeley Almand-Hunter and Zach Blattner to unpack a helpful AI toolbox. Both guests teach at Northeastern University’s Roux Institute. She is a data scientist who works with industry partners on data, and he teaches courses for businesses focused on AI analytics and project management. Tune in for their insights about how to get the most out of your investment in AI, who might be the best person at the firm to take on your AI strategy, and why you shouldn’t believe everything AI tells you.Learn More and Connect☑️ Zach Blattner | LinkedIn☑️ Berkeley Almand-Hunter | LinkedIn☑️ Northeastern University on LinkedIn | Instagram | Facebook | X | YouTube☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
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    45 mins
  • Law Firm Finances Demystified, with John Scott

    Law Firm Finances Demystified, with John Scott
    Mar 27 2026
    If your law firm sets a budget in January and forgets about it until October, that’s a problem. John Scott, a CPA who specializes in helping lawyers with financial matters, visits with host Ben Gideon to bring financial clarity to law firm owners — whether they're growing or quietly in crisis. Drawing on decades of work with firms from $1.5M to $30M in revenue, John reveals the right cash reserve targets for different firm types and the answers to ask when you wonder if it makes sense to grow. Tune in to learn his four pillars of a profit-focused accounting framework.Learn More and Connect☑️ John Scott | LinkedIn☑️ Anders CPA on LinkedIn | Instagram | Facebook ☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
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    35 mins
  • How To Make All Systems Go, with Ben Gideon and Jeff Wright

    How To Make All Systems Go, with Ben Gideon and Jeff Wright
    Mar 13 2026

    The law firm that runs on systems runs better — but you have to actually follow them. Ben Gideon reflects on a "best practice breakfast" that exposed that hard truth. In this episode, he and Gideon Asen COO Jeff Wright break down why a systems-based approach is the engine behind law firm growth. They share candid lessons about what makes systems fail, including lack of buy-in, absent accountability, and leadership that doesn't model the behavior it demands.

    Learn More and Connect

    ☑️ Ben Gideon | LinkedIn | Facebook | Instagram

    ☑️ Jeff Wright

    ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

    ☑️ Subscribe: Apple Podcasts | Spotify | YouTube

    Produced and Powered by LawPods

    Sponsored by Supio, VisionSpark, and 1% for the Planet.
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    1 hr
  • The Entrepreneur’s Top 10, with Ben Gideon and Jeff Wright

    The Entrepreneur’s Top 10, with Ben Gideon and Jeff Wright
    Feb 27 2026

    Ben Gideon started his career as a lawyer. So when he charted a new path as an entrepreneur, co-founding Gideon Asen in 2020, he knew he had a learning curve. In this episode, he and Jeff Wright, Gideon Asen’s COO, run down the top 10 strategies every lawyer entrepreneur needs to know to build a financially successful law firm. “It's a distillation of my learning, both from my reading but also from our own experiences that we've gone through,” Ben explains. “Mostly learning by trial and error, making many mistakes, fixing problems, and coming to understandings about different things.” Listen in and let the countdown begin.

    Learn More and Connect

    ☑️ Ben Gideon | LinkedIn | Facebook | Instagram

    ☑️ Jeff Wright

    ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

    ☑️ Subscribe: Apple Podcasts | Spotify | YouTube

    Produced and Powered by LawPods

    Sponsored by Supio, VisionSpark, and 1% for the Planet.
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    59 mins
  • The Profit First Method, with Mike Michalowicz

    The Profit First Method, with Mike Michalowicz
    Jan 30 2026
    Entrepreneurs may think that taking an accounting class or learning leadership skills will help them manage their businesses. “I call BS on that,” says Mike Michalowicz. His “Profit First” system encourages entrepreneurs to do what they would naturally do. “Whatever your natural flow is, go with it, and you’ll travel so much further,” he explains to hosts Jeff Wright and Taylor Asen. Mike reflects on his journey from losing it all as a failed angel investor to becoming a bestselling author, entrepreneur, and speaker. Tune in as he breaks down “Profit First” and highlights his new book, “The Money Habit,” which helps entrepreneurs go beyond deploying “Profit First” in their businesses and into their personal finances.Learn More and Connect☑️ Mike Michalowicz | LinkedIn☑️ Mike Michalowicz on LinkedIn | Facebook | Instagram | Substack | TikTok☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Taylor Asen | LinkedIn☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X☑️ Subscribe: Apple Podcasts | Spotify | YouTube
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    25 mins
  • Building a White Collar Boutique, with Arlo Devlin-Brown

    Building a White Collar Boutique, with Arlo Devlin-Brown
    Jan 16 2026
    After serving as a federal prosecutor and as a partner in a Big Law firm, Arlo Devlin-Brown “got a little bit of a bug” to try something different. He and friend Tim Treanor co-founded Treanor Devlin Brown, a boutique white collar litigation firm in New York City. Hosts Ben Gideon and Jeff Wright ask Arlo to reflect lessons learned so far – like how to stay top-of-mind among his network in a saturated market – and his vision for the future – to grow to exactly the right size.Learn More and Connect☑️ Arlo Devlin-Brown | LinkedIn☑️ Treanor Devlin Brown on LinkedIn☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
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    55 mins
  • Hiring the Right People, with Alec Broadfoot

    Hiring the Right People, with Alec Broadfoot
    Jan 2 2026
    It was a killer operation – except the hiring misfires were killing it. "We ended up firing seven out of ten employees we hired," Alec Broadfoot recalls of a mailing and printing company he once ran. Today, Alec is the CEO of VisionSpark, an executive search firm that connected Gideon Asen with Jeff Wright, now COO. Alec visits with Jeff and Ben Gideon to pull back the curtain on how he identifies killer talent. Tune in for his insights about what bad hires really cost, why culture fit matters more than skills, and when to bring on a second-in-command.Learn More and Connect☑️ Alec Broadfoot | LinkedIn | Instagram☑️ VisionSpark on LinkedIn | Instagram | X | YouTube☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by
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    34 mins