In this episode of EDU Unlocked, Ashish Fernando sits down with Brian Sondey, Associate Vice President for Enrollment and Student Success at Dutchess Community College, to discover how enrollment leadership is evolving in today’s higher education landscape.
Brian’s journey into higher ed is anything but traditional. From being a Division III NCAA basketball athlete to working in sales and coaching, his path eventually led him into admissions, where he’s spent over 15 years shaping how institutions connect with students. That background still influences how he approaches enrollment today, with a strong focus on relationships, persistence, and understanding student needs.
The conversation dives into how student expectations are changing, especially with the rise of first-generation students, adult learners, and digital-first behaviors shaped by social media. For Brian, the focus has shifted from simply enrolling students to ensuring they are choosing the right programs, whether that’s microcredentials or degrees that directly impact career outcomes.
He also emphasizes that recruitment alone isn’t enough. Institutions need to focus just as much on retention and student success, ensuring that students not only enroll but actually thrive. At Dutchess, that means combining human effort with technology, from CRM systems to multiple software tools that streamline recruitment, enrollment, and retention processes.
Brian also addresses the evolving perception of community colleges, noting that while they may have historically struggled to communicate their value, that narrative is beginning to change. With more intentional engagement and clearer outcomes, community colleges are repositioning themselves as powerful pathways to career success.
The discussion also explores the impact of AI and automation, particularly on adult learners and the workforce. Brian takes a direct stance: education remains one of the strongest predictors of economic mobility and personal fulfillment. At the same time, he sees AI as a transformative tool, one that institutions must adopt thoughtfully, with a clear roadmap for the future.
This episode is a grounded and practical look at enrollment, technology, and what it really takes to support today’s students in a rapidly changing world.