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Disconnected

Disconnected

By: Jag Sharma
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Disconnected shines a light on the secrets and the impact that social media and technology is having on our society, culture, politics, human interactions, and behaviour. My name is Jag Sharma - and I’ve spent the last 12 years creating, developing and executing social media strategies for a number of global brands across a variety of industries, and have witnessed first-hand the impact that algorithms, behaviour modification, negative feedback loops, ad targeting, and mass data collection have had on shaping our world in a new direction. This podcast is all about making you aware - giving you the insight, a look behind the giant tech curtain - and allowing you to make your own fully-informed decisions on how you strategically play (or don’t play) their game. This is not about advocating for going dark or deleting your accounts, this is about looking under the hood and getting more informed about what’s really happening to us on a societal level as result of our tech driven lives. I’ll be producing a new episode regularly, so be sure to subscribe to receive a notification for a new release - you can also follow me on either Instagram (@jagsharma) or add me on LinkedIn, where I’ll be conducting debates and social experiments from the discussions within the episodes. I’d love for you to join the conversation and share your thoughts and opinions on how social media and technology is influencing our lives.© 2026 Disconnected Economics Marketing Marketing & Sales Social Sciences
Episodes
  • Who Pays for the AI Boom? Data Centers, Democracy and Power with Blake Stone-Banks, Jag Sharma, Jason Kapadia and Matt Webster #116

    Who Pays for the AI Boom? Data Centers, Democracy and Power with Blake Stone-Banks, Jag Sharma, Jason Kapadia and Matt Webster #116
    Jul 8 2026

    AI is more than the software, more than the lines of code in Silicon Valley. It’s concrete, water, power lines and political deals reshaping small towns and entire industries.

    Returning to the show from episode 6, Blake Stone-Banks joins us to unpack who really benefits from the AI boom, and who quietly pays the price.

    Alongside Jag, Jason and Matt, we explore why China can build world-class products but still struggles to build brands people actually trust, and why AI might be turning “marketing” into a dirty word.

    This episode of Disconnected covers:

    • AI’s Physical Footprint and Local Backlash
    • Democracy, Transparency and the AI “Race” Narrative
    • Money, Lobbying and Political Power in Tech
    • China’s Innovation Strength vs. Global Brand Weakness
    • Marketing’s Identity Crisis in the Age of AI

    Blake Stone-Banks

    https://www.linkedin.com/in/blake-stone-banks/

    Jag Sharma:
    https://www.linkedin.com/in/jagsharma
    https://www.instagram.com/jagsharma/

    Jen Campbell:
    https://www.linkedin.com/in/jennifer-m-campbell/

    Jason Kapadia:
    https://www.linkedin.com/in/jasonkapadia/
    https://www.instagram.com/jasonkapadia/

    Felina Tan:
    https://www.linkedin.com/in/felinagabrielletan/

    Matt Webster:
    https://www.linkedin.com/in/mattwwebster/
    Show More Show Less
    1 hr and 6 mins
  • The Essential Survival Guide for the Great AI Reshuffle with Sangeet Paul Choudary, Jason Kapadia, Jen Campbell and Jag Sharma #115

    The Essential Survival Guide for the Great AI Reshuffle with Sangeet Paul Choudary, Jason Kapadia, Jen Campbell and Jag Sharma #115
    Jun 24 2026

    The world is being reshuffled. When the dust settles, who will be left behind?

    This very special episode of Disconnected features the oracle of tomorrow’s world, author and strategist Sangeet Paul Choudary, to unpack why AI isn’t just automating tasks but rearranging the entire economy.

    What happens when knowledge work becomes abundant? Why is “will AI take my job” the wrong question? What does a resilient, entrepreneurial career look like in the age of AI?

    Sangeet gives us clarity in the chaos - you don’t want to miss this glimpse into the future…

    This episode of Disconnected covers:

    • AI as a Coordination Layer, Not Just Intelligence
    • Unbundling of Jobs and the Automation/Augmentation Trap
    • From Knowledge Scarcity to Knowledge Abundance (and New Scarcity)
    • Entrepreneurial Careers in an Uncertain Economy
    • Reshuffling Industries and Value Chains

    Sangeet Paul Choudary

    https://www.linkedin.com/in/sangeetpaul/

    Reshuffle

    https://reshufflebook.com/

    Jag Sharma:
    https://www.linkedin.com/in/jagsharma
    https://www.instagram.com/jagsharma/

    Jen Campbell:
    https://www.linkedin.com/in/jennifer-m-campbell/

    Jason Kapadia:
    https://www.linkedin.com/in/jasonkapadia/
    https://www.instagram.com/jasonkapadia/

    Felina Tan:
    https://www.linkedin.com/in/felinagabrielletan/

    Matt Webster:
    https://www.linkedin.com/in/mattwwebster/
    Show More Show Less
    1 hr and 2 mins
  • IKEA’s $1.4bn AI Experiment & The Cost of Avoiding Accountability with Jag Sharma, Jen Campbell, Jason Kapadia and Matt Webster #114

    IKEA’s $1.4bn AI Experiment & The Cost of Avoiding Accountability with Jag Sharma, Jen Campbell, Jason Kapadia and Matt Webster #114
    Jun 10 2026

    IKEA uses an AI chatbot to automate nearly half of its customer service inquiries - you’d expect that to mean layoffs… not promotions.

    They’ve retrained 8,500 workers into higher‑value roles instead of cutting headcount. Could this become the new blueprint in a society scared for our livelihoods?

    Jag, Jen, Jason and Matt dive into this on Disconnected this week, where we also tackle Meta’s accountability issues (and the monumental cost of avoiding it), plus the widespread community pushback on data centres.

    This episode of Disconnected covers:

    • Human‑First AI vs Headcount Cuts
    • Leadership Choices as the Real AI Variable
    • Accountability, Social Media, and Youth Mental Health
    • The Physical Backlash to an Invisible Technology
    • Trust as AI’s Next Bottleneck

    Jag Sharma:
    https://www.linkedin.com/in/jagsharma
    https://www.instagram.com/jagsharma/

    Jen Campbell:
    https://www.linkedin.com/in/jennifer-m-campbell/

    Jason Kapadia:
    https://www.linkedin.com/in/jasonkapadia/
    https://www.instagram.com/jasonkapadia/

    Felina Tan:
    https://www.linkedin.com/in/felinagabrielletan/

    Matt Webster:
    https://www.linkedin.com/in/mattwwebster/
    Show More Show Less
    55 mins
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