Designing for Behavior, Not Aesthetics with Josh Kassing
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Designing for Behavior, Not Aesthetics with Josh Kassing
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Summary
What actually makes a space work?
In this episode of Foundation Issues, Dhara sits down with Josh Kassing to break down the real strategy behind human-centric design.
From his rapid rise from architectural assistant to SVP, to leading large-scale design strategy across the country, Josh shares what most developers get wrong about design… and how to fix it.
This conversation dives into:
• The real difference between architecture and interior design thinking
• Why behavior-first design outperforms “signature style”
• How to create environments people actually want to stay in
• The role of risk in great development decisions
• Why customer service jobs might create better designers than design school
If you’ve ever walked into a space and felt the difference, this episode explains why.
🎧 Listen now and rethink how design actually drives value.