Creating The New Lab Series Softbaits From Berkley w/ Mark Sexton | JMO Fishing 408 cover art

Creating The New Lab Series Softbaits From Berkley w/ Mark Sexton | JMO Fishing 408

Creating The New Lab Series Softbaits From Berkley w/ Mark Sexton | JMO Fishing 408

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Mark Sexton is the Director of Fish Science and Product Testing for Berkley. He joins the JMO Podcast to share behind the scenes information on how the new Lab Series soft baits were created. Besides being a decorated professional when it comes to designing great lures for anglers he is also a massive fish head himself. There's a lot to appreciate about Mark as well as the whole team at Berkley for what they do to make such legendary lures.

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