Episodes

  • #793: The Future of Real Estate Marketing with Sam Basel

    #793: The Future of Real Estate Marketing with Sam Basel
    Jun 26 2026
    Episode Summary:

    In this episode of the Agent to CEO Podcast, John Kitchens sits down with Sam Basel to unpack the biggest takeaways from SIGNAL, one of the most influential real estate marketing events in the industry.

    Sam shares what top marketers, brand leaders, and real estate operators are seeing right now: the agents who win won't be the loudest. They'll be the clearest.

    This conversation dives into how agents can cut through the noise, use AI without losing authenticity, build trust through storytelling, and shift from being information providers to true advisors.

    Key Topics Covered

    Real Marketing vs. Content Production
    Why posting more isn't the same as marketing better, and how intentional content creates stronger trust.

    Building a Brand with Meaning
    Why your brand is more than your logo, colors, or visuals — it's the feeling and story people associate with you.

    Becoming an Advisor, Not Just an Access Point
    In a world where consumers can access information instantly, your value is helping them interpret decisions, risk, trade-offs, and strategy.

    Using AI the Right Way
    AI should amplify your voice, not replace your personality. The key is using it to create clarity, not more generic noise.

    Storytelling Still Wins
    People buy emotionally and justify logically. Storytelling builds trust, connection, and memorability.

    Focus Beats Noise
    Stop chasing every trend. The real question is: what do you want people to understand, feel, or do?

    Taste Matters
    Discernment, quality, and intentionality matter more than agents think. Viral attention without brand alignment can actually hurt trust.

    Visibility Without Credibility Is a Trap
    Being everywhere poorly is not a strategy. The goal is to become clearer, more useful, more trusted, and more memorable.

    Final Takeaway

    The future of real estate marketing isn't about posting more.

    It's about creating a stronger signal.

    The agents who win will be the ones who know who they are, understand who they serve, and communicate with clarity, trust, and intention.

    Connect with Us:
    • 7 Figure Audit: 7figurecall.com
    • Instagram: @johnkitchenscoach
    • LinkedIn: @johnkitchenscoach
    • Facebook: @johnkitchenscoach

    If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥
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    45 mins
  • #792: The Transformation Behind the Success with Pierre Nadeau

    #792: The Transformation Behind the Success with Pierre Nadeau
    Jun 23 2026
    Episode Summary:

    What happens when a top-producing real estate leader realizes that success on paper isn't creating the life he truly wants?

    In this episode of the John Kitchens Coach Podcast, John sits down with Pierre Nadeau, a real estate veteran with more than 20 years in the industry, over 5,000 homes sold, and a global organization of more than 850 agents.

    But this conversation isn't about transactions.

    It's about transformation.

    Pierre shares the journey from operating a successful brokerage to embracing a model that created leverage, freedom, and passive income. More importantly, he opens up about the personal wake-up call that forced him to prioritize his health, redefine success, and create a business that supports the life he wants to live.

    You'll learn how leadership, community, accountability, health, and mindset all intersect—and why becoming a true CEO starts with working on yourself first.

    In This Episode, You'll Learn:

    • Why success without leverage creates a high-paying job instead of a business

    • The shift from focusing on personal goals to helping others achieve theirs

    • How community and relationships accelerate business growth

    • The leadership lessons Pierre learned while building a team and organization

    • Why health became the catalyst for every other area of growth

    • The mindset changes that eliminated stress and created more freedom

    • How consistent daily habits compound into life-changing results

    • Why great leaders focus on solving problems instead of selling solutions

    • The power of building a business that's bigger than yourself

    • What legacy means when your children become part of the journey

    Connect with Pierre Nadeau:

    • Facebook: Pierre Nadeau

    • Instagram: @pierrenadeau

    "Once I learned to help other people achieve their goals, everything in my business started to grow." - Pierre Nadeau

    Connect with Us:
    • 7 Figure Audit: 7figurecall.com
    • Instagram: @johnkitchenscoach
    • LinkedIn: @johnkitchenscoach
    • Facebook: @johnkitchenscoach

    If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥
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    56 mins
  • #791: 5 Contexts of Coach-Client Relationship That Drive Growth and Accountability

    #791: 5 Contexts of Coach-Client Relationship That Drive Growth and Accountability
    Jun 19 2026
    Episode Overview:

    Success as a leader isn't about having all the answers—it's about creating the environment where others can discover their own.

    In this solo episode of the Agent to CEO Podcast, John Kitchens breaks down the five essential contexts that are always present in every coaching, leadership, and client conversation. Whether you're leading a team, coaching clients, raising a family, or building a business, these principles can dramatically improve the way you communicate, build trust, and create meaningful breakthroughs.

    John shares practical insights on active listening, trust, curiosity, continuous learning, and putting outcomes ahead of ego. These five coaching contexts serve as a framework for becoming a more effective leader and helping others unlock their full potential.

    If you're serious about becoming the CEO of your business and your life, this episode provides a powerful roadmap for leading conversations that create clarity, confidence, and growth.

    In This Episode, You'll Learn: Context #1: Active Listening

    • Why great leaders listen beyond the words being spoken

    • How to uncover limiting beliefs and hidden challenges

    • The connection between listening, vulnerability, and trust

    • Why most people don't feel truly heard

    Context #2: Trust Your Gut

    • The role intuition plays in leadership and coaching

    • How values alignment impacts trust

    • Recognizing when something feels "off" in a conversation

    • Why authenticity creates stronger relationships

    Context #3: Stay Curious

    • The power of asking better questions

    • Why your question-to-statement ratio matters

    • How curiosity drives self-discovery and breakthroughs

    • Creating an environment where people uncover their own solutions

    Context #4: Never Stop Learning

    • Why growth is a non-negotiable leadership skill

    • The importance of continuous personal and professional development

    • Building a culture centered around learning and improvement

    • How growth impacts your health, wealth, and relationships

    Context #5: Get to Right, Not Be Right

    • Why outcome matters more than ego

    • The difference between coaching and controlling

    • Helping people find their own path instead of forcing yours

    • Letting go of the need to prove yourself

    Key Takeaways:

    • Great coaching starts with great listening.

    • Trust is built when actions align with values.

    • Better questions lead to better breakthroughs.

    • Leaders who stop learning stop growing.

    • Ego blocks progress; outcomes create results.

    • Coaching is about empowering others, not directing them.

    • Curiosity creates deeper conversations and stronger relationships.

    • The best leaders guide people toward their own freedom.

    Resources Mentioned:

    • Seven Figure Call: 7figurecall.com

    • Coaching & Leadership Resources: johnkitchens.coach

    • AI First or People First Training: 7figurebp.com

    Final Thought:

    The most effective leaders aren't the ones with the loudest voice—they're the ones who listen deeply, stay curious, continue growing, and help others discover their own answers. Master these five coaching contexts, and you'll transform not only your leadership, but every relationship and conversation in your life.

    "We have two ears and one mouth for a reason. Sometimes we just need to shut up and listen." - John Kitchens

    Connect with Us:
    • 7 Figure Audit: 7figurecall.com
    • Instagram: @johnkitchenscoach
    • LinkedIn: @johnkitchenscoach
    • Facebook: @johnkitchenscoach

    If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥
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    18 mins
  • #790: The 5 Big Rocks to More Listings & Less Work with Knolly Williams

    #790: The 5 Big Rocks to More Listings & Less Work with Knolly Williams
    Jun 16 2026
    Episode Overview Most agents are doing more than ever—more hours, more hustle, more chasing—and still not getting the results they want. In this Expert Mentor episode, John Kitchens sits down with real estate industry veteran, bestselling author, and top-producing agent Knolly Williams to unpack the five foundational principles that have helped him sell more than 1,000 homes, become a top 1% agent in Austin, and build a business centered around leverage, listings, and freedom. Knolly shares lessons from his journey through the music industry, the collapse of his record label, adapting through changing markets, and ultimately discovering that success comes from focusing on the right activities—not simply doing more. If you're ready to stop operating by default and start designing a business that works for you, this conversation is packed with practical wisdom and actionable strategies. In This Episode, You'll Learn: Why abundance always exists—even when the market changes The lesson Knolly learned from losing a successful music business Why listings remain the highest-leverage activity in real estate How to build a business that creates freedom instead of another job The difference between hustle-and-grind and ease-and-flow Why belief is often the biggest factor separating top performers from everyone else How leverage allows agents to scale without working more hours The importance of understanding your personality and operating strengths Why coaching is one of the highest-return investments you can make Knolly's 5 Big Rocks Framework 1. Move From Default to Design Most agents are living by default instead of intentionally designing the life and business they want. Success starts when you get crystal clear on your vision and commit to it. 2. Do The Two Dedicate two focused hours every day to lead generation. Consistent lead generation remains the foundation of predictable growth. 3. Build and Nurture Your Sphere of Influence Your database and relationships are your greatest asset. Most agents dramatically underestimate the amount of business sitting inside their sphere. 4. Create a Geographic or Digital Farm Become known somewhere. Build authority and visibility in a specific market, neighborhood, or community. 5. Delegate Everything You Can Ask yourself daily: "How can this be done without me?" The fastest path to growth is removing yourself as the bottleneck. Memorable Quotes "Abundance always exists. You just have to find where the abundance is now." "Most agents are living by default and getting default results." "Listings aren't part of the real estate game. Listings are the real estate game." "How can this be done without me?" "You don't own a business if everything depends on you. You own a job." "Change your questions, change your life." Resources Mentioned Knolly Williams Website: https://knolly.com Free Book: https://triplemylistings.com Books Mentioned The Millionaire Real Estate Agent by Gary Keller The Power of Your Subconscious Mind by Dr. Joseph Murphy Who Moved My Cheese? by Spencer Johnson Be The Legend by Gene Frederick Assessments Mentioned DISC Profile Genius Test AVA Assessment Human Design Key Takeaway The agents who thrive aren't necessarily the ones working the hardest. They're the ones who intentionally design their business, focus on high-leverage activities, generate listings consistently, build strong relationships, and create systems that allow the business to grow without their constant involvement. Success isn't about doing more. It's about doing the right things in the right order. Connect with Us: 7 Figure Audit: 7figurecall.com Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥
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    Not Yet Known
  • #789: The 8 Cornerstones of Coaching Every Leader Needs

    #789: The 8 Cornerstones of Coaching Every Leader Needs
    Jun 12 2026
    Episode Overview

    In this solo episode, John Kitchens breaks down the eight foundational cornerstones that have shaped his coaching philosophy and leadership approach. Whether you're leading a real estate team, coaching clients, running a business, or simply looking to become a better leader, these principles provide a framework for creating trust, accountability, growth, and transformation.

    John shares the same coaching fundamentals he wishes he had learned a decade earlier and explains why leadership is less about having all the answers and more about helping people uncover their own. From creating awareness and eliminating limiting beliefs to building accountability and confidence, this episode is packed with practical leadership tools that can be applied immediately.

    In This Episode, You'll Learn: Cornerstone #1: People Can Figure Things Out

    Why great coaches believe people are naturally creative, resourceful, and capable of solving their own challenges when given the right awareness and support.

    Cornerstone #2: It's Always Layers Deeper

    How surface-level problems rarely represent the real issue and why leaders must learn to identify the root cause beneath behaviors, emotions, and reactions.

    Cornerstone #3: Collaborative Conversation

    The importance of defining the type of conversation you're having and creating alignment through active listening and meaningful dialogue.

    Cornerstone #4: Agreements vs. Expectations

    Why expectations create frustration and how clear agreements eliminate misunderstandings and strengthen accountability.

    Cornerstone #5: Clarity

    How clarity is created by expanding capacity while eliminating the limiting beliefs and stories that hold people back.

    Cornerstone #6: Commitment to Confidence

    Why confidence isn't something you're born with—it is built through commitment, courage, capability, and consistent action.

    Cornerstone #7: A Life of Accountability

    How taking ownership creates freedom, growth, and stronger leadership while eliminating excuses and victim thinking.

    Cornerstone #8: Always a Work in Progress

    Why perfection is the enemy of progress and how embracing continuous growth leads to long-term success.

    Key Takeaways

    • Leadership and coaching are built on trust, respect, and mutual commitment.

    • People are more capable than they often realize.

    • Awareness is the first step toward meaningful change.

    • Every challenge has a deeper root cause waiting to be uncovered.

    • Clear agreements outperform unspoken expectations every time.

    • Confidence grows through commitment and action.

    • Accountability is one of the highest forms of leadership.

    • Progress beats perfection.

    • Great leaders focus on developing people, not controlling them.

    • Coaching is about guiding the hero of the story—not becoming the hero yourself.

    Resources Mentioned

    • The Goal by Eliyahu Goldratt

    • Reset by Dan Heath

    • Loving What Is by Byron Katie

    • Theory of Constraints Framework

    • Kitchen Table Quarterly Strategic Mastermind

    "Progress, not perfection, is what counts." - John Kitchens

    Connect with Us:
    • 7 Figure Audit: 7figurecall.com
    • Instagram: @johnkitchenscoach
    • LinkedIn: @johnkitchenscoach
    • Facebook: @johnkitchenscoach

    If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥
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    43 mins
  • #788: Build a Team or Be on a Team with Claire Gogan

    #788: Build a Team or Be on a Team with Claire Gogan
    Jun 7 2026
    Episode Overview In this episode of the John Kitchens Coach Podcast Experience, John sits down with Claire Gogan, leader of one of Southwest Florida's fastest-growing real estate teams. Claire shares her journey from solo agent to leading a 45-agent organization, the painful lessons she learned along the way, and how agents can create leverage without sacrificing the life they're trying to build. Whether you're a solo agent considering your first hire or a team leader trying to scale without burning out, this conversation delivers practical insights on leadership, hiring, team structures, personal development, and building a business that supports your vision. In This Episode, You'll Learn: Why every successful agent eventually needs leverage The difference between building a high-paid job and building a true business How Claire transitioned from solo producer to leading a 45-agent team The three primary team models and who each one is best suited for Why hiring the right people matters more than hiring quickly How personality assessments can improve hiring decisions The role coaching played in Claire's growth journey Why conflict resolution is one of the most important leadership skills How to determine if you're meant to build a team—or simply build leverage The mindset shifts required to survive the difficult early stages of growth How AI is impacting team structure, leadership, and the future of real estate Key Takeaways Get Clear Before You Build Too many agents build businesses based on what they see others doing instead of what they actually want. Before choosing a team model, ask yourself: What kind of life do I want? Do I love selling? Do I enjoy leading people? Am I building freedom or creating another job? Clarity must come before growth. There Is More Than One Way to Build a Team Claire breaks down three common team structures: 1. Small Leverage Team Perfect for agents who love selling Built around an admin, showing partner, and listing support Highly profitable and lean 2. High-Service Team Higher standards and stronger support systems Focused on agent development and market share Typically built around listings and leadership 3. Mega Team Large-scale organizations with 100+ agents Lower profit margins but greater opportunities through ancillary businesses like mortgage, title, insurance, and investments Hire for Strengths, Not Similarities One of Claire's biggest breakthroughs came when she stopped hiring people she liked and started hiring people whose strengths complemented her weaknesses. The right people create leverage. The wrong people create more work. Leadership Requires Letting Go Great people don't want to be micromanaged. If you want to scale: Build systems Create accountability Trust your team Allow people to make mistakes and grow Control limits growth. Failure Is Part of the Process Every team leader faces difficult seasons. Claire shares stories of: Bad hires Turnover Overwhelm Questioning whether to continue The difference between those who succeed and those who quit often comes down to one thing: Staying in the game long enough to learn. Conflict Resolution Is a Leadership Multiplier The ability to navigate difficult conversations impacts: Leadership Sales Negotiations Recruiting Team culture Learning how to handle conflict with respect and confidence can improve every area of your business. Abundance Beats Scarcity One of Claire's most important leadership principles: Lead from abundance. Scarcity creates fear-based decisions. Abundance creates opportunities, growth, and better leadership. Books Mentioned The Five Dysfunctions of a Team — Patrick Lencioni The Five Levels of Leadership — John Maxwell Resources Mentioned Working Genius Assessment DISC Personality Profiles EOS (Entrepreneurial Operating System) Peter Diamandis' Moonshots Podcast Exponential Organizations "You are either building a high-paid job, or you're building a business. The moment you decide which one you want, everything changes." — Claire Gogan Connect with Us: 7 Figure Audit: 7figurecall.comInstagram: @johnkitchenscoachLinkedIn: @johnkitchenscoachFacebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥
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    49 mins
  • #787: How Smart Investors Structure No-Money-Down Real Estate Deals with Tammy Pack

    #787: How Smart Investors Structure No-Money-Down Real Estate Deals with Tammy Pack
    Jun 3 2026
    Episode Overview In this episode of the John Kitchens Coach Podcast Experience, John sits down with Tammy Pack for a powerful conversation on real estate investing, creative financing, and why agents need to stop just watching opportunities pass them by. Tammy shares how she went from trial lawyer to boutique owner, vacation rental operator, brokerage owner, investor, and real estate leader in Fredericksburg, Texas. Her message is simple: Agents have access to opportunities most people never see. The problem? Most agents don't know how to structure the deal. This episode breaks down how creative financing, private lending, seller carrybacks, market knowledge, and confidence can help agents buy more real estate, help more clients, and build long-term wealth. Key Topics Covered Why Creative Financing Matters Tammy explains why the biggest thing stopping most buyers and agents from investing is not the price or the rate. It's the down payment. She breaks down how agents can use creative structures to solve that problem and open up more opportunities. The Agent Advantage in Investing John and Tammy discuss how agents have insider access to deals, market shifts, seller motivation, and opportunity. But access is only valuable when you know what to do with it. Buying Real Estate with Little to No Money Down Tammy shares real examples of how she bought investment properties using: Private lenders Seller carryback financing 80/20 structures 100% financing Strong relationships Proven market knowledge The Buckhorn Cabin Story Tammy walks through how she bought a Fredericksburg cabin, turned it into a high-performing vacation rental, refinanced it, pulled cash out, and later sold it for over $1 million. The lesson: Know your numbers. Know your market. Know when to hold and when to sell. Why Reputation Is Everything Tammy explains how years of doing what she said she would do created trust with her private lender. At some point, investors are not just betting on the property. They are betting on you. Risk Tolerance and Smart Investing Tammy makes a powerful distinction between reckless risk and smart, calculated risk. Her rule: Stay inside what you understand deeply. She focuses on properties in proven, blue-chip locations where demand is clear and long-term value is strong. How Agents Can Build Confidence Tammy and John unpack why agents must know their market better than anyone else. Confidence comes from: Studying the numbers Understanding demand Knowing rental income Learning deal structure Practicing the language Getting reps Selling Yourself as the Expert Tammy shares sales lessons from retail, real estate, and investing. Her message: Stop projecting insecurity. Clients often ask surface-level questions just to make conversation. Your job is to guide the conversation with confidence. Lessons from Sales Tammy shares powerful examples about how sales is really about creating confidence and experience. Whether it is quilts, boots, diamonds, or real estate—the principle is the same: Know your product. Answer with confidence. Move the client forward. Building Wealth in Big Chunks One of Tammy's biggest lessons from her mother: You don't build serious wealth by nickel-and-diming your way there. You build it through smart real estate moves, long-term ownership, and strategic exits. Resources & Mentions Tammy Pack's book: Stop Waiting to Die BiggerPockets Rich Dad Poor Dad Carlton Sheets: No Money Down Tax Smart Real Estate Investing Podcast Tammy Pack on Instagram: @tammypacktalks Tammy Pack on TikTok Final Takeaway Real estate agents are sitting on opportunity every single day. The question is whether you know how to recognize it, structure it, and act on it. Creative financing is not magic. It is skill. It is confidence. It is relationships. It is knowing your market so well that when the right deal shows up, you can move. As Tammy reminds us: "You've got to know when the deal is so good that you better go find a way to buy it." Connect with Us: 7 Figure Audit: 7figurecall.comInstagram: @johnkitchenscoachLinkedIn: @johnkitchenscoachFacebook: @johnkitchenscoach
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    48 mins
  • #786: Why Community Is the New Competitive Advantage in Real Estate with Tricia Turner

    #786: Why Community Is the New Competitive Advantage in Real Estate with Tricia Turner
    May 29 2026
    Episode Overview In this episode of the Agent to CEO Podcast, John Kitchens sits down with longtime real estate leader Tricia Turner for a raw conversation about what it really takes to survive and win in today's market. With 23 years in the business, hundreds of homes sold, a team in Houston, brokerage experience, staging, events, and community building, Tricia brings a no-fluff perspective on where the industry is headed and why many agents are struggling. This episode dives into the market shift, agent skill gaps, brokerage consolidation, community-driven leadership, and the hard truth most team leaders avoid talking about: Profitability. If you're an agent, team leader, or broker trying to navigate this new real estate landscape, this conversation is a wake-up call. Key Topics Covered The Market Shift That Exposed Everything Tricia shares how the 2022 shift completely changed the game after the COVID boom. Topics include: Why 2023 and 2024 were two of the hardest years in her careerHow listings stopped movingWhy many teams didn't cut expenses fast enoughHow a strong market can hide weak systems Why the Industry Needed a Reset John and Tricia unpack why the real estate industry is going through a major shakeout. They discuss: Agent bloat Low-production agents damaging consumer trustWhy the market is forcing weak businesses to restructureThe reality that consumers often feel they know more than their agents The Rise of New Brokerage Models Tricia breaks down the shift from traditional brokerage models to cloud-based, revenue-share, stock-based companies. They discuss: eXp Real Realty of America Compass and AnywhereWhy ownership and compensation drive behaviorWhy agents are looking for more than a split Why Community Matters More Than Ever Tricia shares why agents are craving leadership, training, and real community right now. Her belief: Agents don't just need a brokerage. They need a place where someone actually helps them win. This led to her building the Rise and Thrive Community, a Monday-through-Friday training environment focused on real estate, AI, listings, market stats, and what agents need to say right now. The Skill Gap Crushing Agents Tricia calls out the biggest problem in the industry: Too many agents are untrained, unskilled, and unwilling to do the work. They discuss: Why agents chase lunches instead of leadsThe danger of following influencers with no real production historyWhy agents must sharpen listing skills, confidence, and market knowledgeWhy reps matter more than theory Who Agents Should Actually Listen To John and Tricia talk about the importance of paying attention to the right people. The message is simple: Don't follow people because they market well. Follow people who have actually done the work. Tricia's Decision-Making Filter Tricia shares how clarity around her future has shaped her decisions. Her North Star: Financial freedom Legacy for her family Building a company and community that creates opportunity Leading people the right way The Hot Seat: Profitability Tricia gets real about her biggest current bottleneck: Profitability. She opens up about the tension between wanting to give agents everything and needing the company to remain financially healthy. The hard truth: If the company isn't profitable, the mission cannot scale. Resources & Mentions Rise and Thrive Community → JoinRiseAndThrive.com Realty of America Kitchen Table MastermindJohn Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway This market is exposing everything. Weak skills. Weak systems. Weak leadership. Weak financial models. But for the agents and leaders willing to get clear, get trained, build community, and focus on profitability, there is massive opportunity ahead. As Tricia says: "Get crystal clear on what you really want your life to look like." Connect with Us: 7 Figure Audit: 7figurecall.comInstagram: @johnkitchenscoachLinkedIn: @johnkitchenscoachFacebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥
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    45 mins