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Capability Amplifier

Capability Amplifier

By: Mike Koenigs and Dan Sullivan of Strategic Coach
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Join the eternally curious, interested, and interesting hosts, Mike Koenigs of the SuperPower Accelerator and Dan Sullivan of Strategic Coach®, to amplify your capabilities, value, status, and authority on the Capability Amplifier podcast. Ever episode focuses on a new mindset, shortcut or deep thinking exercise that will improve your performance and lifespan. Learn more at: https://www.CapabilityAmplifier.comDan Sullivan & Mike Koenigs Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • The $48 Film Studio: What Ai Can Build Overnight
    Jun 3 2026

    What happens when an Ai agent is given one goal, trained on the right inputs, and left to run for 13 hours?

    In this episode of Capability Amplifier, Dan and I walk through exactly that. While sitting in the audience at Abundance360, I built an Ai agent designed to win Peter Diamandis's $3.5 million sci-fi film competition. The agent produced five fully edited three-minute trailers - complete with original scripts, character designs, mood boards, voiceovers, soundtracks, sound effects, and final edits. Total production cost: $48.

    Dan watched every film live during the conversation. His reactions - and his observations about the timeless nature of storytelling, Shakespeare's technique of starting in the middle, and why asking "who does this hurt?" is the fastest way to kill creative opportunity - give this episode a depth that goes well beyond the technology itself.

    We also cover the broader picture: what this speed and accessibility means for entrepreneurs, creators, and anyone who has ever had a story to tell but thought the barrier to entry was too high.

    The core message from both is clear: the tools are no longer the obstacle. Great storytelling is still the moat. And the window to get ahead of this is open right now.

    In this episode, Dan and I cover:

    • How Mike built an Ai agent at Abundance360 with a single mission - win a $3.5 million film competition
    • The "cheat code" of training an agent on the judge's known preferences before starting
    • A full walkthrough of all five Ai-generated film trailers with Dan reacting in real time
    • Why Dan says Shakespeare's storytelling technique shows up in all five films
    • The $48 total production cost reveal and what it signals for the future of filmmaking
    • The five-day production of a full one-man musical show using Ai and real performance combined
    • Dan's warning: the question "who does this hurt?" stops creativity before it starts
    • Mike's 10% time compounding framework and how it changes decision-making
    • Why the moat in creative work is now the storytelling and the wrangler - not the tools
    • What comes next with Ai agents - breakthroughs Mike previews for a future episode

    Note: The observations and experiments shared in this episode reflect Mike Koenigs's personal experience with Ai filmmaking tools. Results will vary based on tools used, prompts, and creative direction applied. This is not a guarantee of any specific outcome.

    TIMESTAMPS

    00:00 - Introduction and the Abundance360 setup explained

    02:40 - Why the barrier to professional filmmaking has collapsed

    04:58 - How Mike built and trained the Ai agent to win the competition

    08:50 - Automated mood boards, character design, and pre-production

    09:55 - Film 1: "The Seed" - a Studio Ghibli-style story about growth and hope

    12:03 - Film 2: "The Memory Weaver" - memory, loss, and preserving legacy

    14:37 - Film 3: "The Star Maker" - grief, space, and building light in the dark

    17:07 - Film 4: "Symphony of Life" - learning to hear what nature has been saying

    19:24 - Film 5: "Architect of Dreams" - finally building something worth keeping

    21:59 - The $48 total production cost reveal and what it means

    27:22 - Why consumers with new capabilities disrupt every industry

    35:38 - The 10% time compounding framework and Dan's three wins a day method

    Discover More

    📘AiAccelerator Book: https://www.MikeKoenigs.com/AiBookFree
    🎉 Referral Party: https://www.MikeKoenigs.com/RPFree
    🌍 Your Next Act: https://www.MikeKoenigs.com/YNAFree
    🚀 Private Experiences: https://www.MikeKoenigs.com/PEFree


    🌟 Follow Mike
    🎙️ Podcast: http://www.MrBz.com/CA
    📺 YouTube: https://www.youtube.com/koenigsmike
    💼 LinkedIn: https://www.linkedin.com/in/mikekoenigs
    📘 Facebook: https://www.facebook.com/koenigs
    📸 Instagram: https://www.instagram.com/mikekoenigs
    🚀 X: https://X.com/mikekoenigsreal

    Show More Show Less
    41 mins
  • The Science Behind Why 30-Day Recovery Programs Don't Work | Jimmie Applegate
    May 27 2026

    Get Jimmie's book free: JimmieApplegate.com
    Book a conversation: BeaconTreatmentCenter.com
    Email Jimmie: Jimmie@LiveSober.us

    What if everything you thought you knew about recovery was built on a broken foundation?

    In this episode of Capability Amplifier, I sit down with Jimmie Applegate, founder of Beacon Treatment Center in Arizona, author of Addicted to Failure, and a man who spent 30 years in the grip of addiction before finding what actually works. What he built on the other side of that journey is one of the most thoughtful, science-backed, and genuinely human approaches to recovery I've ever come across.

    Jimmie's guiding principle is simple but powerful: there are as many doorways to recovery as there are people. The moment you force everyone through the same door, you start losing them. Addiction is customized to the individual, and so recovery has to be too.

    We go deep on the 4 doors every person in recovery moves through, the real neuroscience behind why 30-day programs fail, what it takes to reach someone who hasn't admitted they have a problem yet, and the vision Jimmie is building toward, including a new facility in the Black Hills to serve the Lakota Nation, where the average adult male dies at 47.

    The people you'll hear from in this episode - Ryan, Travis, Sheldon, and Talbot - all came through Jimmie's program and now work inside it. They are proof the doors exist.

    In this episode, Jimmie and I break down:

    • Why the traditional recovery system keeps cycling people through failure - and what the alternative looks like
    • The 4 doors to recovery and what each one actually means in a person's life
    • Real stories from men who hit every kind of rock bottom, and what finally changed
    • Why rock bottom is not always required, and why waiting for it is sometimes fatal
    • The science behind brain rewiring and why 6 to 8 months is the real minimum
    • How intentional stress, nature, and brotherhood are built into the treatment model
    • The role of multi-generational trauma, especially in Native American communities
    • What Jimmie is building next - the app, the Black Hills facility, and the $7 million ask

    Note: The experiences and recovery stories shared in this episode are real accounts from individuals who went through Jimmie's program. Nothing in this conversation constitutes medical advice, diagnosis, or treatment. If you or someone you love is dealing with addiction or a related mental health challenge, please reach out to a qualified professional or contact Jimmie's team directly.

    Time Stamp

    00:00 - Introduction and the 4 doors framework overview
    02:47 - Door 1: The event that changes everything
    04:02 - Door 2: Surrender vs. just recognizing the problem
    06:18 - Door 3: Hope and purpose - the campfire story
    08:48 - Door 4: Transformation - you won't recognize their eyes
    11:32 - Jimmie reveals: Alex from the book is him
    13:44 - Jimmie's son and the neuroscience pivot that changed everything
    19:49 - Real stories: Ryan, Travis, Sheldon, and Talbot
    40:59 - The science: why 30 days is where brain repair is just starting
    44:41 - The app, the Black Hills facility, and the $7 million mission

    Discover More

    📘AiAccelerator Book: https://www.MikeKoenigs.com/AiBookFree
    🎉 Referral Party: https://www.MikeKoenigs.com/RPFree
    🌍 Your Next Act: https://www.MikeKoenigs.com/YNAFree
    🚀 Private Experiences: https://www.MikeKoenigs.com/PEFree


    🌟 Follow Mike
    🎙️ Podcast: http://www.MrBz.com/CA
    📺 YouTube: https://www.youtube.com/koenigsmike
    💼 LinkedIn: https://www.linkedin.com/in/mikekoenigs
    📘 Facebook: https://www.facebook.com/koenigs
    📸 Instagram: https://www.instagram.com/mikekoenigs
    🚀 X: https://X.com/mikekoenigsreal


    Show More Show Less
    53 mins
  • How to Turn 25 Years of Business Knowledge Into Recurring Revenue With Better Systems
    May 20 2026

    What if your biggest competitive advantage is already sitting inside your business, untapped?

    In this episode of Capability Amplifier, I sit down with Michael Rozbruch and Isaac Park to talk about how they built AutoDrive CRM, the nation's only marketing CRM designed specifically for tax resolution professionals.

    Michael spent 16 years growing a tax resolution firm from a dining room table startup into a $23 million company. After exiting in 2014, he launched Roz Strategies with his wife and business partner Rosalind, and went on to coach and train over 14,000 tax professionals. But his members kept running into the same wall: they couldn't automate the follow-up the way Michael had.

    Isaac Park came in as a digital marketing and automation specialist and helped Michael do something remarkable,he took decades of proven IP and packaged it into a scalable platform that any tax resolution pro can use.

    One beta user, CPA Toph Sheldon, went from struggling to convert leads at $400K-$600K to projecting $1.8 million in 2025, without spending more on marketing. Just better follow-up.

    This conversation is a masterclass in mentor-to-implementer partnerships, turning intellectual property into leverage, and why the niche you ignore might be the biggest opportunity in your market.

    In this episode, we cover:

    • Why the best tech partner is probably already inside your business - and how to spot them
    • Michael's 11-touch, 180-day follow-up system that converted 67% of unconverted consultations
    • How Isaac learned to listen for the outcome first and fill in the technical details second
    • Why most tax pros (and professional practice owners) have a case management system, not a real marketing CRM
    • The difference between a yes-man and a true problem solver - and why it matters for any partnership
    • How Michael and Rosalind earmark a monthly budget specifically for testing and learning
    • What the AutoDrive beta rollout taught them about building scalable software from proven IP
    • Where Ai fits into the future of AutoDrive - and what "solo millionaires" could look like in this industry

    TIMESTAMPS

    00:00 - Introduction: packaging decades of expertise into a scalable product

    02:14 - Michael's origin story: from fired on the 405 to $23M firm

    05:05 - Discovering the IP: how a tax resolution business became a coaching empire

    07:12 - Isaac joins the story: from implementation to partnership

    09:14 - What to look for in a tech partner (and where to find them)

    14:26 - Isaac's approach: submit to the authority, earn the freedom

    21:05 - The 11-touch, 180-day follow-up system that converts 67% of leads

    25:30 - Toph Sheldon: from $600K to $1.8M using AutoDrive

    38:01 - How to decide what to build next - and what to leave alone

    43:30 - Advice to their past selves: move faster, solve the big problem sooner

    Discover More

    📘AiAccelerator Book: https://www.MikeKoenigs.com/AiBookFree
    🎉 Referral Party: https://www.MikeKoenigs.com/RPFree
    🌍 Your Next Act: https://www.MikeKoenigs.com/YNAFree
    🚀 Private Experiences: https://www.MikeKoenigs.com/PEFree


    🌟 Follow Mike
    🎙️ Podcast: http://www.MrBz.com/CA
    📺 YouTube: https://www.youtube.com/koenigsmike
    💼 LinkedIn: https://www.linkedin.com/in/mikekoenigs
    📘 Facebook: https://www.facebook.com/koenigs
    📸 Instagram: https://www.instagram.com/mikekoenigs
    🚀 X: https://X.com/mikekoenigsreal


    Show More Show Less
    47 mins
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