You may call it creative hours, but the headline isn't your process. It's quit spending so much time in Canva. People don't buy the work you're proud of. They buy the result they want.
This episode is built around a live Idea Slam with brand designer Teresa Wilmot, who couldn't figure out why her $47-a-month membership wasn't selling. The answer turned into a coaching session anyone who sells a service needs to hear. Pat walks through why you have to sell the outcome instead of the process, why pricing problems are often value-communication problems, and why people-pleasing quietly keeps you from charging what you're worth. He also breaks down a big shift in Google search that's tanking website traffic, and what AEO and GEO mean for getting found now that AI answers come first. If you're a business owner doing your own marketing and wondering why the message isn't landing, this one is for you.
In this episode:
00:00 - Cold open and intro
03:05 - Welcome and the Idea Slam marathon kicks off
04:24 - Get ready to business: positivity, gratitude, and your one thing
10:39 - News you need: variable rate loans and rising interest rates
11:43 - 21 valedictorians and what an A-plus really earns
14:55 - Sponsor: Money Masters Bookkeeping
17:13 - Idea Slam with Teresa Wilmot: selling a membership nobody understands
23:09 - The cookie analogy: sell the result, not the recipe
27:55 - Why pricing is really a value and people-pleasing problem
34:36 - AI story: Google I/O, Gemini Spark, and the search change tanking traffic
41:33 - Tweet of the day
42:49 - What's happening in the SBOC
45:16 - Final thoughts and weekend send-off
Resources mentioned:
- Teresa Wilmot, brand designer, host of the DIY (Design It Yourself) course and Creative Hours membership
- Google I/O and Gemini Spark
- Money Masters Bookkeeping (show and conference sponsor)
- G2 Insurance, Brookfield (show and conference sponsor), g2insuranceservices.com
- Small Business Owners Community (SBOC)
Presented by
Money Masters Bookkeeping - https://www.moneymasters4biz.com
G2 Insurance - https://www.g2insuranceservices.com
🎙️ Watch on YouTube: https://www.youtube.com/@PatMillerFridaysOff?sub_confirmation=1
🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/businessing-with-pat-miller/id1870663109
🌐 Listen anywhere: https://businessing.captivate.fm/listen
📬 Fridays Off Newsletter: https://fridaysoffnewsletter.com
👥 Small Business Owners Community: https://smallbusinesscommunity.com
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