Darren Thompson, Vice President of Sales at Adlook, joins us to talk about why the open web is becoming a powerful alternative to walled gardens in an AI-driven landscape. He shares why legacy metrics like clicks and impressions are falling short, how attention and outcomes are taking center stage, and how deep learning is helping advertisers predict performance and reduce waste before a bid is even placed. We also get into privacy-first targeting, the shift away from identity, and what marketers need to rethink to unlock real results.

In this episode, Sean Betts, Chief AI & Innovation Officer at Omnicom Media UK, joins us to explore how AI is fundamentally changing how consumers discover brands. He explains why we’re moving from clicks to recommendations, why visibility and accuracy now matter more than ever, and how a shrinking consideration set is raising the stakes for marketers. We also get into trust, transparency, and what brands need to do—from better data to AI-ready content—to show up and stay competitive in an AI-mediated world.

In this episode, Helenor Gilmour, Head of Beano Brain, joins us to share insights on Gen Alpha, the youngest and savviest consumers today. We explore what makes brands “cool” with kids, how heritage names like Lego and KitKat stay relevant, and why safety, humor, and authenticity are shaping the future of marketing to this generation. Helenor breaks down the top brands kids love and what lessons marketers can take from them.