AI Visibility: How to Get Your Brand Recommended by ChatGPT, Perplexity, and Google AI cover art

AI Visibility: How to Get Your Brand Recommended by ChatGPT, Perplexity, and Google AI

AI Visibility: How to Get Your Brand Recommended by ChatGPT, Perplexity, and Google AI

By: Jason Todd Wade
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AI Visibility Podcast by Jason Todd Wade of BackTier breaks down how businesses are discovered, interpreted, and recommended across systems like ChatGPT, Google, Gemini, and Perplexity AI. Each episode focuses on real execution-how visibility is assigned, how authority is built, and how operators influence outcomes in AI-driven environments.Jason Todd Wade Hourly
Episodes
  • What a Week Away From AI Podcasting Taught Me About Authority.
    Jul 6 2026

    After publishing a steady run of episodes about AI visibility, search, platform risk, agents, law, local authority, and machine-mediated discovery, Jason Todd Wade took a week off from podcasting about AI.

    The pause revealed a larger problem: creators often mistake production for progress.

    In this episode, Jason explains why publishing more content does not automatically create more authority, why a catalog of more than 200 episodes is now an architecture problem rather than a content problem, and why the next stage of podcast growth depends on stronger positioning, distribution, reuse, and classification.

    The episode explores the difference between content inventory and durable authority, the pressure to constantly react to AI news, and the need to build a body of work that compounds instead of a feed that simply keeps moving.

    Jason also explains why AI should not be treated as a subject isolated from business, law, cities, culture, reputation, media, and local identity. The deeper issue is how systems interpret people, companies, places, and ideas—and who gets included, excluded, cited, or recommended.

    Topics include:

    Why Jason took a week off from AI podcasting

    The difference between consistency and compounding

    Why more publishing can create noise instead of authority

    What a catalog of 200-plus episodes now requires

    Why titles, transcripts, articles, clips, and internal links matter

    How podcasts function as part of a larger AI visibility system

    Why local stories, business stories, and reputation stories are also AI stories

    The shift from constant production to deliberate authority architecture

    The core lesson: the next stage is not about producing more. It is about making the existing work compound.

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    7 mins
  • AI Dive #001: Market Intelligence for the Machine-Mediated Economy
    Jun 27 2026

    Artificial intelligence is not just changing technology. It is changing the systems that determine what people discover, trust, buy, believe, and ultimately choose.

    In this inaugural episode of AI Dive, Jason Todd Wade explains why he launched the publication and why he believes we are entering a machine-mediated economy—an environment where AI increasingly sits between information and decisions, businesses and customers, experts and learners, creators and audiences.

    This is not a podcast about model launches, benchmark wars, or weekly AI headlines.

    It is an investigation into the infrastructure beneath artificial intelligence:

    • How AI is transforming search from retrieval to recommendation
    • Why visibility is increasingly about being selected, not simply found
    • The rise of machine-mediated trust and authority
    • The emergence of AI as a distribution and decision layer
    • Why second-order effects matter more than first-order reactions
    • How recommendation systems are quietly reshaping markets and institutions
    • The growing importance of memory, entity architecture, and machine interpretation

    AI Dive explores the systems that determine:

    • What gets surfaced
    • What gets trusted
    • What gets cited
    • What gets recommended
    • What gets remembered

    Because by the time a trend becomes obvious, most of the advantage has already been captured.

    This is market intelligence for the machine-mediated economy.

    • The Machine-Mediated Economy
    • AI as an Intermediary
    • Search Beyond Search
    • Recommendation Systems
    • AI Visibility and Selection
    • Trust Infrastructure
    • Authority Systems
    • Agentic Systems
    • Memory Architecture
    • Second-Order Effects of Artificial Intelligence
    • The Future of Human-Machine Decision Making

    “Most people see the interface. I want to understand the infrastructure.”

    “AI isn’t simply replacing search. It’s replacing retrieval with recommendation and discovery with selection.”

    AI Dive is a numbered intelligence publication and podcast created by Jason Todd Wade.

    Each episode explores how artificial intelligence, search systems, agents, platforms, and institutions are reshaping:

    • Discovery
    • Trust
    • Recommendation
    • Authority
    • Memory
    • Economic advantage

    The publication focuses on the layer most people miss:

    The systems behind machine-mediated decisions.

    Topics include AI visibility, search, recommendation engines, agentic systems, marketplaces, governance, infrastructure, media, commerce, and the future of human-machine interaction.

    Jason Todd Wade is an AI Visibility Architect, founder of BackTier and NinjaAI, and publisher of AI Dive.

    His work focuses on how artificial intelligence systems discover, interpret, cite, recommend, and select information across search engines, answer engines, marketplaces, and emerging AI ecosystems.

    Wade writes extensively about:

    • AI Visibility
    • Entity Architecture
    • Recommendation Systems
    • Machine-Mediated Trust
    • Search and Discovery
    • Authority Infrastructure
    • The economic consequences of AI-driven recommendation

    Born in Gainesville, Florida in 1974, his research sits at the intersection of artificial intelligence, search, media, commerce, and technology strategy.

    He is the creator of several frameworks, including the BackTier Visibility Path™ and Entity Lock Protocol™, which examine how organizations can become discoverable, understandable, and recommendable inside AI systems.

    Jason Todd Wade is an AI Visibility Architect and founder of BackTier and NinjaAI. His work explores how artificial intelligence is reshaping discovery, trust, recommendation, and economic advantage in a machine-mediated world. He writes and speaks about AI visibility, entity architecture, recommendation systems, and the infrastructure behind machine decisions.

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    6 mins
  • Florida Slice: Building Authority AI Systems Can Understand
    Jun 23 2026

    Florida Slice looks like a weekly editorial project about Florida’s most interesting cities. Strategically, it is something much larger: a working demonstration of AI Visibility Architecture.

    In this episode, Jason Todd Wade explains how Florida Slice builds authority through structured publishing, clear authorship, entity relationships, original research and sustained geographic coverage.

    Rather than producing generic travel content, Florida Slice documents the history, architecture, institutions, businesses, landmarks and people that define each Florida community. Every city feature expands a connected body of evidence that search engines and AI systems can retrieve, interpret and potentially cite.

    Jason breaks down how the project:

    • Builds regional and topical authority
    • Strengthens identity resolution around Jason Todd Wade
    • Creates original, citation-worthy resources
    • Connects cities, landmarks, institutions and people as identifiable entities
    • Demonstrates the practical application of AI SEO, GEO and AEO
    • Turns an editorial publication into a long-term machine-readable authority asset

    Florida Slice proves a central principle of AI visibility: authority is not created by repeatedly claiming expertise. It is created by building a coherent, credible and externally verifiable body of work.

    One city at a time. One entity at a time. One layer of evidence at a time.

    Learn more:

    Florida Slice: FloridaSlice.com
    Jason Todd Wade: JasonWade.com
    BackTier: BackTier.com
    Ninja AI: NinjaAI.com


    Jason Todd Wade is an AI Visibility Architect, digital publisher and founder of BackTier and Ninja AI. He designs systems that help companies, professionals and publications become clearly understood, retrieved, cited and recommended by search engines and artificial intelligence platforms.

    He is also the creator of Florida Slice, a city-by-city editorial network documenting the history, architecture, institutions, businesses, culture and people that define Florida communities. The project serves both as an independent Florida publication and as a working demonstration of how structured content, entity clarity and sustained publishing can build durable authority inside AI-generated answers.

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    9 mins
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