Can a bad business name hurt sales?

In this episode, James explains why the name of your business, product, or service can have a major impact on how easily buyers understand and remember what you do.

Using WD-40 as an example, James explores the difference between meaningful names and commercially effective names, and why clarity often beats cleverness when it comes to branding and positioning.

Key lesson:
A name might mean something to you personally, but if buyers don’t instantly understand it, you may lose sales to competitors with clearer naming.

This episode covers:
business naming, brand naming, sales messaging, positioning strategy, clear communication, branding psychology, conversion improvement

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Connect with James
LinkedIn → https://www.linkedin.com/in/jamesnewelluk/

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📩 About The Daily Sales Message

Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement.
Most deals are lost in explanation, not negotiation.

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