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Let My People Go Surfing

The Education of a Reluctant Businessman - Including 10 More Years of Business Unusual

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Let My People Go Surfing

By: Yvon Chouinard, Naomi Klein - introduction
Narrated by: Christopher Grove, Yvon Chouinard
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In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.


With a Preface to the Second Edition, Introduction, and Epilogue read by the Author Business Environment Management Management & Leadership Nature & Ecology Outdoors & Nature Professionals & Academics Science Sports Leadership Inspiring Heartfelt Thought-Provoking Sustainability Pollution
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Critic reviews

"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel

"For everyone who is alternately outraged and depressed by the wave of greed that has been the hallmark of corporate America in the twenty-first century, there is a name that inspires hope: Yvon Chouinard. . . . Unique and compelling." —San Francisco Chronicle

"Chouinard's biography, Let My People Go Surfing, reveals a fascinating and colorful character . . . . For all of our sakes, it seems the responsible thing for companies to do is follow Chouinard's ascent." —USA Today

"No matter what you do, you will find essential guidance and inspiration in Let My People Go Surfing." —Dave Foreman, The Rewilding Institute
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Great book. loved the environment section. I would prefer to read the paper book though.

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Next time you buy anything, ask yourself "who made it," "where was it made" and does this company care about the environment and the labour staff. This is a great book which provides insight into the how a company made mistakes and what actions it took as soon as it realised that their product was toxic.

Patagonia leading to do environmental business

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Verry much recommended. Just read it. And if you need stuff buy from Patagonia.

Visionary years ahead of the rest of us

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inspiring, eye opening, Yvon Chouinard should go down in the history books as one of the most innovative men to ever set foot on the planet.

Epic

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Such a compelling book that has certainly got me thinking more about sustainability, the environment and how we operate.

What a unique and special company Patagonia is.

Excellent read

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