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Give It Time to Bake

Give It Time to Bake

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Tech's favorite gospel is "launch fast, iterate, see what sticks" — but Tim and James want to know who's actually running the beta test. (It's you. You're the beta test. You're also paying for it.)

This episode wanders from the death of the "viable" in MVP through the Google and Microsoft product graveyards, the tragic murder of shuffle-less music apps, and the Zune's doomed quest to be cool. Along the way: why Netflix's eight-episodes-and-cancel model may have killed the sitcom entirely, how streamers accidentally reinvented weekly television and called it innovation, and the slow horror of realizing you don't actually own your thermostat, your smartwatch, or your recipes. Plus the crab theory of software evolution, a genuine pitch to bring back Clippy, and three would-you-rathers about corporate abandonment that spiral exactly as far off-topic as you'd hope.

The theme, as always: at the end of the day, the customer suffers.

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