Ep 11: The Story Behind Malosi Lures
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Ep 11: The Story Behind Malosi Lures
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In this episode, we talk with Jon from Molosi Lures about the brand's journey from handmade garage lures to global recognition, and how fishing helped rebuild a bond between brothers.
He shares stories from early land-based missions across Australia, the trial-and-error path from the first broom-handle lure to designs that actually worked, and the effort behind every release—from testing to production.
We discuss how social media and behind-the-scenes content fueled the brand's growth, the challenge of scaling without losing craftsmanship, and how Molosi's micros and staples opened the brand up to younger anglers, with community feedback and real catches building trust along the way.
John also reflects on the pressure of first major drops and the lessons of turning a passion project into a business, and we close with a memorable fish story that captures both a big heartbreak and a big milestone in the brand's history.
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