Google Ads August Update: Target ROAS & CPA Is Changing - Your Campaigns Will Spend More If You Do Nothing
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Google Ads August Update: Target ROAS & CPA Is Changing - Your Campaigns Will Spend More If You Do Nothing
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Google is changing how Target ROAS and Target CPA work in August, and if you do nothing, your campaigns will quietly spend more and perform worse.
In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what is changing on August 17th, why your bid targets are shifting from a floor to a magnet that pulls performance toward the number you set, and why accounts that have been comfortably overperforming their targets are the most exposed.
Learn why the conservative targets many advertisers set and forgot are now an open instruction for Google to loosen bids, chase more volume, and close the gap between target and actual performance, at your expense.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching