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Breeders Blueprint

Breeders Blueprint

By: Kelvin Cochrane
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Breeders Blueprint is the podcast that takes you behind the scenes of Australia's leading seedstock operations.

Each episode features in-depth conversations with some of the country's most respected livestock breeders as we uncover the blueprint behind their success. We explore the breeding philosophies, genetic decisions, business strategies, family histories and management practices that have built some of Australia's most influential seedstock programs.

From selecting sires and interpreting performance data to navigating changing markets and preparing for the next generation, our guests share the lessons they've learned, the challenges they've overcome and the decisions that continue to shape their herds and studs.

Whether you're an established seedstock producer, commercial producer, agricultural student or simply passionate about livestock genetics, Breeders Blueprint delivers practical insights, honest conversations and inspiring stories from the people helping drive the future of Australian livestock breeding.

Every great breeding program has a blueprint. This is where you'll discover it.

Kelvin Cochrane & Telestream TV
Episodes
  • Roger Jefferis, Elrose Brahmans
    Jul 9 2026

    In the inaugural episode of Breeders Blueprint, we sit down with Rodger Jefferis of Elrose Brahmans, one of Australia's respected Brahman seedstock operations.

    Rodger shares the story behind Elrose Brahmans, the philosophy that has shaped the breeding decisions that continue to influence the program today. From selecting genetics and balancing phenotype with performance to navigating the challenges of the seedstock industry, this conversation offers valuable insights into what it takes to build a successful breeding operation.

    We also explore Rodger's journey in the cattle industry, the lessons learned over decades of breeding, the importance of continually improving genetics, and his vision for the future of Australian Brahman cattle.

    Whether you're a Brahman breeder, commercial producer, or simply passionate about livestock genetics, this episode is packed with practical knowledge, honest reflections, and the blueprint behind one of Australia's most respected seedstock programs.

    In this episode:

    • The history of Elrose Brahmans
    • Rodger's breeding philosophy
    • Selecting sires and females
    • Building genetics for commercial success
    • Upcoming Sale

    Subscribe to Breeders Blueprint for more conversations with Australia's leading seedstock producers as we uncover the blueprint behind their success.

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    43 mins
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