Porsche and Other Sports Car Icons Are Losing Appeal in China
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Porsche and Other Sports Car Icons Are Losing Appeal in China
-
Narrated by:
-
By:
The people, companies and trends shaping the global economy. Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF.
Audi introduced its newest car, the Nuvolari, a hybrid with a 1,000-horsepower, V-8 engine, which will share hardware with its Volkswagen AG sister brand, Lamborghini. The Nuvolari is a halo car, created to attract attention and generate excitement around the Audi brand, with an estimated price of $686,000 and only 499 units to be made. The concept of a halo car is changing, with the rise of electrification and domestic alternatives in China, making it challenging for traditional automakers to create vehicles that provoke a visceral reaction and justify their high prices.
For more, Carol Massar and guest host Emily Graffeo speak with Hannah Elliott, Bloomberg Pursuits Staff Writer, Car Critic and Co-Host of the 'Hot Pursuit' Podcast
See omnystudio.com/listener for privacy information.