"You want to own the message and your narrative."

Strong communication is about more than delivering a message—it’s about building trust over time. As Zoom’s Chief Marketing Officer, Kim Storin has helped shape communication at one of the world’s most recognizable brands, balancing empathy, transparency, and consistency in an era of rapid technological change. In this episode of Think Fast, Talk Smart, Storin joins Matt Abrahams to discuss how leaders can communicate with authenticity, navigate crises with clarity, and build cultures rooted in transparency. They explore the art and science of shaping perception, maintaining connection in hybrid workplaces, and creating messages that solve problems—not just capture attention.

Key Takeaways:

• Lead with authenticity and transparency. Clear, honest communication builds trust—especially during periods of change or crisis.
• Own your narrative. Consistent messaging and a clear story shape how others understand your brand, team, or ideas.

Activity:

• Before your next team update or difficult conversation, ask yourself: "What information can I share that will build trust?" Include one additional point of context or reasoning that helps your audience better understand the decision.

Episode Reference Links:

• Kim Storin
• Ep.82 It’s Not About You: Why Effective Communicators Put Others First

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• Matt Abrahams >>> LinkedIn

Chapters:

• (00:00) - Introduction
• (01:37) - Leading Through a Global Crisis
• (03:36) - Changing Brand Perception
• (06:50) - Building Culture at Scale
• (09:00) - Virtual Communication Gains & Losses
• (11:24) - Creating Meaningful Moments
• (12:34) - Communicating Through Difficulty
• (16:03) - The Final Three Questions
• (21:33) - Conclusion

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