If you're scared of putting your opinion online because someone might criticise you, this episode is for you.

Last week, I had a few people lose their heads on Facebook. One bloke unfollowed me because he'd "had enough" of my anti-alcohol posts. Another asked for help, got a reply, then went from zero to 100 and called me a leech.

A few years ago, comments like that would have ruined my day. I'd reply angry, delete it, write another reply, think about it all day, and sometimes even post safer content the next day.

Now?

I use it.

Because criticism is not the problem. Being invisible is the problem.

In this episode, I break down how to turn trolls, criticism, and haters into reach, engagement, content, conversations, and clients.

What I cover:

Why hate is the cost of entry if you want visibility online
Why criticism often means you're saying something worth disagreeing with
Why it's never really about you
The line I learned years ago: dogs don't bark at parked cars
Why I don't take advice from anyone I wouldn't swap places with
How my best content often comes from critics
The economics of hate: criticism equals engagement, engagement equals reach, reach equals more eyes, and more eyes can equal more clients
The tactics I use: mock the leaving, make it weird, use the algorithm against them, and let the audience do the work
Why I don't reply when I'm angry, and why I use a 24-hour rule
Why I don't block, delete, or mute criticism when it can boost the post instead

If your content gets criticism, congratulations. You're in the arena. You're visible. And visible makes money.

Your move: find your worst comment from this week, post it, thank them, and watch what happens to your reach.

Connect with Me:
Instagram - https://www.instagram.com/paulmortofficial
Facebook - https://www.facebook.com/MrPaulMort/
LinkedIn - www.linkedin.com/in/paul-mort
TikTok - https://www.tiktok.com/@paulmort
YouTube - https://www.youtube.com/@paulmortofficial

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