Ep #10 | Stop Winging It: How to Design a Business Model That Gives You Revenue, Freedom and a Life cover art

Ep #10 | Stop Winging It: How to Design a Business Model That Gives You Revenue, Freedom and a Life

Ep #10 | Stop Winging It: How to Design a Business Model That Gives You Revenue, Freedom and a Life

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Send a question or message to Kate & SamWelcome to Episode 10 of the Roadmap to Business Success series, and the first episode of Quadrant 3: Grow Smart | Capacity!Most business owners start with a skill or a product, not a model. They figure it out as they go. And if you don't design your model intentionally, your business will design itself, and it usually designs itself into something that consumes your life.In this episode, Kate and Sam get honest about the difference between accidental growth and intentional design, and why getting clear on your business model is the single most important thing you can do to create sustainable revenue, freedom and a business you actually love running."If you don't design your model, the business will design itself, and it usually designs itself into something that consumes your life."In this episode, you will learn:Business model vs business plan vs business structure: Why these three terms are not interchangeable, and what each one actually means for your businessThe fragmented model trap: Why having multiple revenue streams that don't talk to each other creates chaos, exhaustion and a business that's almost impossible to scale, and how to fix itIntentional vs accidental growth: Why accidental businesses are usually chaotic and exhausting and the simple questions to ask yourself to design something that actually worksScale is a choice, not an obligation: Why 10x growth isn't the right goal for everyone, and how to design a business model around the lifestyle, freedom and revenue that actually lights you upReverse engineer your profit goal: How to start with the number you want in your pocket and work backwards to figure out exactly what your business model needs to look like to get you thereThe product spiral, not the product ladder: Why Sam has banned the term "product ladder" and why a spiral or loop model that keeps clients circling through your offerings is far more powerful than a linear funnel with a dead endRecurring revenue as a non-negotiable: Why the businesses that are valued the highest, and feel the most stable to run, are the ones with subscription, membership or retainer income baked into their modelThe Matt Church cluster methodology: How launching one cluster every three to six months, one market, one problem, one method of delivery, and assuming 50% will fail gives you the freedom to experiment without betting everything on one ideaZone of genius as a design parameter: Why your business model should be built around the work that puts you in your zone of genius, not just the work you can do or the work that pays wellBusiness should be boring: Why repeatability and predictability are the foundations of freedom, and why the excitement should come from your life, not your businessKate and Sam also share personal stories about the moments they realised they were operating outside their zone of genius, why the Revenue Breakthrough Workshop felt so energising compared to a day of back-to-back one-on-one sessions, and why the question "what is your end game?" is one of the most important questions every business owner needs to answer.Coming Up Next: Episode 11 To hire or not to hire? How to build a strong team, make smart hiring decisions, and create a business that doesn't depend entirely on you.Join the Workshop: Kate and Sam are hosting Grow Smart: Scale with Ease on Wednesday 24th June, 9–10:30am AWST | 11am–12:30pm AEST, What is it?90 minutes of live profitability coaching. Every participant walks away with a personalised report. Bring your business model questions, this workshop is the perfect place to get Kate and Sam's eyes on your model live.🐦 Early bird: $49 (until 10 June) | 🎟️ LIVE: $89 | 🎧 Replay: $49👉 Register hereAnd save the date! Bali Business Retreat: 27 August – 1 September 2026. Secure your spot with a $200 deposit. Reach out directly to lock in your place.00:00 Podcast Welcome01:57 Quadrant Three Begins02:36 Model Plan Structure04:55 Scattered Offers Trap10:34 Designing Intentional Growth14:04 Reverse Engineering Profit17:26 Evolving Zone Genius20:24 Joyful Work Choices23:13 Group Work Momentum24:12 Scaling Group Coaching25:23 Small Rooms Big Results26:12 Who Your Room Is For26:56 From Courses To Coaching27:57 Business Model Takeaways31:14 Boring Business Wins32:38 Predictability Beats Panic35:40 Growing Teams With Purpose40:15 Recurring Revenue Flywheel42:52 Clusters Not One Niche45:45 Workshop Invite And Topics47:02 Product Loop Not Ladder48:50 Wrap Up And Next StepsConnect with Your Hosts:Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @katedejong.inspiredbusiness ✉️ Email: kate@katedejong.comSam Morris | The O8 🌐 Website: https://www.theo8.com/ 📱 Instagram: @the_o8crew ✉️ Email: sam@theo8.comThriving Business Podcast 🌐Website: https://www.thrivingbusinesspodcast.com/
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