You may call it creative hours, but the headline isn't your process. It's quit spending so much time in Canva. People don't buy the work you're proud of. They buy the result they want.

This episode is built around a live Idea Slam with brand designer Teresa Wilmot, who couldn't figure out why her $47-a-month membership wasn't selling. The answer turned into a coaching session anyone who sells a service needs to hear. Pat walks through why you have to sell the outcome instead of the process, why pricing problems are often value-communication problems, and why people-pleasing quietly keeps you from charging what you're worth. He also breaks down a big shift in Google search that's tanking website traffic, and what AEO and GEO mean for getting found now that AI answers come first. If you're a business owner doing your own marketing and wondering why the message isn't landing, this one is for you.

In this episode:

00:00 - Cold open and intro

03:05 - Welcome and the Idea Slam marathon kicks off

04:24 - Get ready to business: positivity, gratitude, and your one thing

10:39 - News you need: variable rate loans and rising interest rates

11:43 - 21 valedictorians and what an A-plus really earns

14:55 - Sponsor: Money Masters Bookkeeping

17:13 - Idea Slam with Teresa Wilmot: selling a membership nobody understands

23:09 - The cookie analogy: sell the result, not the recipe

27:55 - Why pricing is really a value and people-pleasing problem

34:36 - AI story: Google I/O, Gemini Spark, and the search change tanking traffic

41:33 - Tweet of the day

42:49 - What's happening in the SBOC

45:16 - Final thoughts and weekend send-off

Resources mentioned:

- Teresa Wilmot, brand designer, host of the DIY (Design It Yourself) course and Creative Hours membership

- Google I/O and Gemini Spark

- Money Masters Bookkeeping (show and conference sponsor)

- G2 Insurance, Brookfield (show and conference sponsor), g2insuranceservices.com

- Small Business Owners Community (SBOC)

Presented by

Money Masters Bookkeeping - https://www.moneymasters4biz.com

G2 Insurance - https://www.g2insuranceservices.com

🎙️ Watch on YouTube: https://www.youtube.com/@PatMillerFridaysOff?sub_confirmation=1

🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/businessing-with-pat-miller/id1870663109

🌐 Listen anywhere: https://businessing.captivate.fm/listen

📬 Fridays Off Newsletter: https://fridaysoffnewsletter.com

👥 Small Business Owners Community: https://smallbusinesscommunity.com

#SmallBusiness #Entrepreneurship #PatMiller #SellTheResult #PricingStrategy #IdeaSlam