How to Rank iGaming Websites in 2026 (James Dooley Interviews Charles Floate)
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How to Rank iGaming Websites in 2026 (James Dooley Interviews Charles Floate)
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Summary
James Dooley and Charles Floate discuss iGaming SEO in 2026 and why the search results in casino, betting, bingo, poker and online slots remain highly competitive. The conversation covers black hat SEO, negative SEO, DMCA takedowns, aged domains, parasite SEO, CTR manipulation, subdomains, canonical strategies, PBNs and long-tail content opportunities. Charles explains why many iGaming SERPs are shaped by aggressive tactics, while James asks what white hat operators can still do to compete. They discuss topical authority, technical SEO, content depth, hub structure and long-tail keyword targeting as safer routes for branded iGaming sites. The podcast also explores how trust signals, domain equity and third-party parasite articles influence rankings in competitive gambling markets.