In this episode, Kate and Louise sit down with Bronac McNeill, photographer, filmmaker and Chair of Bloom, to explore a career shaped by creativity, resilience and a deep commitment to lifting others up.
From growing up in West Belfast during the Troubles to carving out a non-linear career across photography, production and advertising, Bronac shares how she found her path, and the moments that pushed her to step outside of convention and into creativity.
At the heart of the conversation is Bronac’s belief in the power of kindness. Whether behind the camera or leading a community, she reflects on how empathy, trust and human connection can transform not only the way we work, but how people see themselves.
Kate and Louise also explore Bronac’s role as a founding member and Chair of Bloom, and how the organisation has created a supportive, empowering network for women across advertising and communications- from mentorship and community to driving real industry change.
From award-winning work that uses storytelling to change behaviour, to the small moments that shape confidence and identity, this episode is a powerful reminder that success isn’t always linear... and that even the smallest acts of kindness can have a lasting impact.

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