Marketing a Student Marketplace From Scratch: Harriet Noy, Hazaar's story | Marketing Podcast
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Marketing a Student Marketplace From Scratch: Harriet Noy, Hazaar's story | Marketing Podcast
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Summary
What does it actually take to build a marketplace from scratch?
In this episode, we’re joined by Harriet Noy, Founder of Hazaar, a student marketplace connecting brands with Gen Z audiences to sell excess stock through exclusive drops.
From early-stage struggles with supply to a full pivot into a B2B model, Harriet shares how staying scrappy and not perfect helped unlock growth.
We cover:
The pivot that changed everything
Scrappy marketing tactics that actually worked
How to onboard brands without heavy integrations
Building a team the right way
Why too much advice can slow you down
Timestamps:
00:00 – Intro
02:10 – The idea behind Hazaar
06:45 – Early challenges & proving the model
12:30 – The pivot to B2B
18:20 – Scrappy marketing tactics
25:10 – Working with brands & onboarding
31:40 – Hiring & building a team
38:00 – Mentorship & decision-making
44:20 – Lessons & what they’d do differently