If you’re a travel creator relying only on Instagram for your social media growth… you might be missing a massive opportunity.

In this episode, I’m joined by Rachael Perry, a social media strategist who’s breaking down why LinkedIn is one of the most underrated platforms for travel creators right now — and how it can actually bring you inbound leads, brand deals, and real business growth.

We talk about why followers don’t matter as much as you think, how to create more touchpoints with your audience, and the simple way to start showing up on LinkedIn without overcomplicating it.

If you want to grow your social media as a travel creator and turn your content into a business… this one’s for you.

We are diving into this episode..

• Why LinkedIn for travel creators is a major opportunity for social media growth
• How to grow beyond Instagram with a smarter content strategy
• Why engagement > followers in 2026
• How to build an inbound strategy for brand deals and leads
• What to post on LinkedIn as a travel creator
• How to connect with decision-makers (not just marketers)
• Easy ways to repurpose content for better social media growth
• Common mistakes hurting your growth (and how to fix them)
• How to optimize your profile for lead generation
• Why consistency is key to growing on LinkedIn

Connect with Rachael:
Instagram: @chateaumarigold

Connect with Rachael on LinkedIn

Do you need a Social Media Weather Report? Click HERE 👀

🎧 Talented A.F. Podcast Production by Your Girl Media
📲 Follow: @yourgirlmedia
💻 Visit: www.yourgirlmedia.com

• Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE