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Nikhil Hunshikatti has built his career at the intersection of legacy media and modern marketing, from Ogilvy in Mumbai to the Chicago Tribune to running fractional CMO work today. In this episode, we get into what AI actually changes for marketers (and what it doesn't), why "write AI, edit human" is the operating principle he lives by, and the specific workflow he uses to turn raw client data into boardroom-ready strategy. Nikhil also shares the 90-10 philosophy that shapes how he approaches his career and what he's teaching his kids about life in an uncertain world.

CONNECT WITH NIKHIL
🌐 Website: https://hunshika.com/about/
💼 LinkedIn: https://www.linkedin.com/in/nikhilhunshikatti/

CONNECT WITH ANDY
🌐 Website: https://mmg.studio
💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/
📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS
00:00 - Intro
01:30 - From Mumbai to the Midwest
03:00 - The Lakeshore Drive phone call
05:30 - Gen Z has internships backward
09:00 - How the Tribune pivoted into digital
13:00 - Write AI, edit human
18:00 - Raw data to executive deck
20:00 - The AI slop problem
25:00 - The skill AI will never replace
28:30 - Why agentic checkout has limits
30:30 - The 90-10 rule

TEAM
🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://mmg.studio
🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COhatch (Get 2 free weeks of premium coworking, on us): https://www.cohatch.com/mbd

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/