AWSPU Ep 20: AWS Marketplace Transformation with Matt Yanchyshyn

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AWSPU Ep 20: AWS Marketplace Transformation with Matt Yanchyshyn

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In this episode, Igor sits down with Matt Yanchyshyn, Vice President of AWS Marketplace and Partner Services, to explore the explosive growth of AWS Marketplace from billions to tens of billions in transactions. With 99% of the top 1,000 AWS customers now having active marketplace subscriptions and over 3 million subscriptions globally, Matt reveals how the "App Store generation" in C-suite positions is driving this transformation.The conversation covers the fastest-growing AI and Agents Tools category (900 to 3,000+ solutions in months), the introduction of multi-product solutions that bundle software, services, and AI components, and new features like Express Private Offers for automated negotiated pricing. Matt emphasizes how successful partners embrace both product-led growth and sales-led growth simultaneously, with automation playing a crucial role in scaling co-sell opportunities.Key takeaway: Partners must embrace marketplace, agents, and automation to serve the next generation of enterprise buyers who demand immediate access to integrated solutions.AWS Marketplace FeaturesAI and Agents Tools marketplace: https://aws.amazon.com/marketplace/search/results?searchTerms=AI+agentsMulti-product solutions: https://docs.aws.amazon.com/marketplace/latest/buyerguide/multi-product-solutions.htmlPrivate offers: https://docs.aws.amazon.com/marketplace/latest/userguide/private-offers-overview.htmlExpress Private Offers: https://docs.aws.amazon.com/marketplace/latest/userguide/express-private-offers-workflow.htmlSaaS Quick Launch: https://docs.aws.amazon.com/marketplace/latest/buyerguide/saas-quick-launch.htmlProfessional Services: https://aws.amazon.com/marketplace/search/results?searchTerms=professional+servicesAWS Services MentionedAmazon Connect: https://aws.amazon.com/connect/Amazon Bedrock: https://aws.amazon.com/bedrock/Partner Central APIs: https://docs.aws.amazon.com/partnercentral/Companies & Solutions ReferencedSalesforce: https://aws.amazon.com/marketplace/search/results?searchTerms=salesforceMongoDB: https://aws.amazon.com/marketplace/search/results?searchTerms=mongodbElastic: https://aws.amazon.com/marketplace/search/results?searchTerms=elasticZscaler: https://aws.amazon.com/marketplace/search/results?searchTerms=zscalerCrowdStrike: https://aws.amazon.com/marketplace/search/results?searchTerms=crowdstrikeDatabricks: https://aws.amazon.com/marketplace/search/results?searchTerms=databricksWorkday: https://aws.amazon.com/marketplace/search/results?searchTerms=workdayServiceNow: https://aws.amazon.com/marketplace/search/results?searchTerms=servicenow

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