A single hallway chat can change your whole marketing year. Last time we went to Social Media Marketing World, we expected big ideas and clever social media tactics. What we didn’t expect was how quickly the community would pull us in, how many genuine connections we’d make, and how much confidence we’d gain as two Kiwis showing up in a global room.

We talk through what the event actually is, why founder Michael Stelzner’s tone matters, and the moments that stuck with us long after we left San Diego. From meetups and pre-event groups to spontaneous dinners with strangers wearing lanyards, we share how networking can turn into real friendships, accountability partners, and business momentum. We also get practical about conference ROI, including the sales and human behaviour session that helped us close a $20,000 deal days after getting home.

Now we’re heading to Anaheim, Los Angeles for Social Media Marketing World 2026, staying near Disneyland, and we’re planning the trip differently. You’ll hear how we’re choosing sessions (including AI, psychology, and out-of-comfort-zone topics), what we’re packing for long days, and how we’ll capture content on the go using video podcast clips, transcripts, quotes, and behind-the-scenes stories across Instagram, LinkedIn, Facebook, and TikTok. If you’re building a smarter social media marketing strategy, this is your reminder that the best tactics still start with people.

Subscribe so you don’t miss the post-conference learnings, share this with a mate who loves marketing conferences, and leave a review with your biggest question about Social Media Marketing World or networking.