If marketing feels like a never-ending list you’re failing to keep up with, you’re not alone and you’re not broken. We’re kicking off the Visual Marketing Podcast to make small business marketing feel doable again, with a practical focus on visual marketing, consistent visibility, and messaging that actually lands with the right people. Visual marketing isn’t just “nice photos” or another round of videos; it’s how your business shows up across your website, social media, emails, and every customer touchpoint, so people recognise you, trust you, and know what to do next.

I’m Liz, founder of C i Marketing in Christchurch, New Zealand, and I’m sharing the real story behind the agency, from losing my dream destination marketing job after the 2011 earthquakes to building a business before I had any idea what running a business really meant. You’ll hear how COVID wiped out our tourism client base overnight, why we chose to reinvent into service-based marketing, and what it took to earn trust in new spaces like healthcare marketing and construction marketing. I also share a personal turning point: taking over my dad’s lift components business after he passed, and how learning a completely new industry built the confidence to adapt again later.

We also tackle the question many owners are asking in a tight economy: should you pull back on marketing spend? I explain why going quiet can be the fastest way to disappear, and how a small, steady budget paired with consistency, clear customer journeys, and customer-first thinking can keep you top of mind. Expect coaching, tips, real stories, and lessons from what we’ve tested, failed at, and made work.

Subscribe, share this with a business mate, and leave a review so more people can find the show. What’s the one marketing thing you know you should do, but keep putting off?