Content Creation & Social Media

In today’s digital world, short-form video content dominates platforms like YouTube Shorts, TikTok, and Instagram Reels. But standing out in a sea of creators requires more than just posting clips—it requires strategy, creativity, and understanding what truly drives engagement.

A call to action for the scholarly community - introducing the merger of podcasting and peer review to encourage academics to think about the medium as an alternative outlet for research output.

This Revised and Updated Second Edition of Podcasting: Explained! includes reference material on monetization strategies, podcast growth, legal issues, distribution methods, and listener engagement techniques, all of which are captured in Takeaways, a Glossary and an Index.

ChatGPT for Social Media 101: Create, Schedule, and Scale Content for TikTok, YouTube, LinkedIn, and Instagram is your practical blueprint for turning AI into your most reliable content assistant. Whether you're a business owner, creator, freelancer, or side hustler, this audiobook shows you how to consistently produce high-quality content—without burning out. You’ll learn how to use ChatGPT to generate scroll-stopping hooks, engaging captions, short-form video scripts, long-form content outlines, and platform-specific messaging tailored for TikTok, YouTube, LinkedIn, and Instagram.

The New Business Model for Podcasting offers a practical alternative for independent podcasters, creators, and entrepreneurs who want to turn their show into a sustainable business without chasing massive download numbers. Instead of waiting for ads, this book shows how to monetize through live podcasting, ticketed events, and community-driven experiences from the start.